Chatroulette Contest?

Posted by Francesca Alfano On Friday, March 12, 2010
Chatroulette might not seem like the best thing for a brand to associate with, but U.K. based clothing retailer, French Connection, is doing just that. French Connection is known for their more racy campaigns (FCUK, anyone?), so this might not be so off bat for them. Their venture with Chatroulette is actually a contest. The first person to prove that he or she set up a date using the site wins $375 worth of shopping for a "real life date-worthy outfit." While this seems pretty easy, have you ever been on Chatroulette? I can't imagine setting up a date would be too easy with male genitalia making an appearance every few clicks.

Check out an interesting AdAge Global article on the topic

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