Chocolate Love Story

Posted by Francesca Alfano On Tuesday, March 30, 2010
I like this kind of advertising! I read about this in AdAge last week and knew I had to share with everyone. Through crowd-sourcing in the form of submitted love stories, Kraft Foods created a 27-minute branded-entertainment film for Lacta chocolate bars in Greece. The film really is more of a love story than an advertisement, as the chocolate is only seen about five times throughout the entire film. The story is about two young people- a musician and an army recruit- who meet briefly on a train ride and have an instant connection It's obviously not the most well-made film I've ever seen, but it's a cute story and it's a really creative way to advertise, especially because they do not in any way inundate you with images or mentions of the product. Plus it combines two of my favorite things- chocolate and romance. Enjoy!

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