Ralph Lauren First Ever Interactive Online Show

Posted by Francesca Alfano On Thursday, March 18, 2010

Ralph Lauren premiered their first ever online fashion show yesterday. The real cool thing about is was that while watching the video you could purchase anything you liked straight off the runway. According to NBC New York, Ralph Lauren also created a virtual front row of four fashion editors -- Nina Garcia , fashion director for Marie Claire, Adam Glassman from O The Oprah Magazine, Avril Graham from Harper's Bazaar, and Michelle McCool from Cosmopolitan .

Each editor gave their own commentary as the models went down the “runway” and after the show, viewers were able to seek style advice from the editors . Ralph Lauren’s marketing strategy was very innovative and will no doubt influence other brands marketing strategies to come.


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