DKNY at Yankee Stadium

Posted by Francesca Alfano On Wednesday, April 07, 2010
DKNY is adding some style to Yankee Stadium. We can now do some shopping and enjoy the game.The company announced yesterday that the brand with enter a long-term sponsorship agreement with the baseball team. According to Daily Front Row, the company will place an outfield billboard over the bullpen, a DKNY lounge along the third baseline, and will participate in ongoing programs community-focused charitable programs. “Donna Karan created DKNY to capture the spirit of New York and the people who live here, including the most successful baseball team in history, the Yankees,” said Donna Karan International chairman and CEO Mark Weber. “This unique sponsorship gives DKNY a direct way to reach the consumer and also provides enormous visibility among a loyal, passionate audience—the millions of fans who visit Yankee Stadium each year and the many millions more who watch Yankees games on television. We are thrilled to have this opportunity to celebrate the City that inspired our brand and this iconic team.”

We can't wait for opening day! 

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