H&M Collaborates with Fashion Blogger Elin Kling

Posted by Francesca Alfano On Monday, January 10, 2011
H&M most recent collaboration is their first collection designed by a fashion blogger, giving a ton of hope to all of us bloggers out there. Swedish fashion blogger Elin Kling, known as Sweden's leading fashionista, collection hits ten H&M stores in the Sweden on February 3, with 10 percent of the proceeds going to UNICEF. It includes nine items of clothing and two accessories. It's a complete bummer that the collection will only be available in Sweden because this is by far one of the better ones. Kling, who launched her blog in 2007, has one of the biggest fashion profiles in Sweden and this collection really exhibits her personal minimalist style. I am a huge fan of H&M's new venture, which marks a huge fashion innovation between H&M how the the future of clothing design is impacted by bloggers.

Check out all product images after the jump.

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